Liveblog

11:27

Apple promises to ship it "this summer," free to iPhone customers, and it will work on the original iPhone. Not all features will be available on the original iPhone, such as MMS and stereo Bluetooth.

It will cost $9.95 for iPod Touch customers, in keeping with the different accounting treatment Apple uses for the iPod Touch.

Joswiak winds down by thanking everybody for coming. Developers are getting a little party upstairs, and the press is going to hang out for Q&A. Five-minute break, everybody.

11:22
100 new features will arrive with iPhone 3.0, but that he doesn't have time to go through them all. You can sync notes with your Mac, use the "shake to shuffle" feature on the iPod Nano, and stereo Bluetooth, a much-requested missing feature from the current iPhone. Safari will have antiphishing technology and auto-fill. Parental controls can now be applied to the App Store

11:20
Apple's Spotlight technology from Mac OS X is what's coming into the iPhone. A search bar will appear when you flick the home screen to the left, bringing up a search engine. Enter your search term into the Spotlight box, and it takes you right to that application, such as a contact, where you can dial or e-mail. "This is a much better way for iPhone owners with dozens of applications to launch specific application, rather than flicking through the various home screens to find the app you need."

11:18
Search is getting added to all main applications, including Mail. You can search text and headers in Mail as well as on the server. Calendar is now searchable, as well as your song library in the iPod. They are launching the iPhone in 17 more countries.

11:16
There's a new voice memo application from Apple. Calendar is also getting an update. Apple is adding support for CalDAV, a standard supported by Yahoo and Google used for shared calendars. The other is support for subscriptions, such as adding a sports team's schedule to your iPhone's Calendar.

11:13
The text message application has also gotten a few new features, such as forwarding and deleting individual and multiple messages. "But the big news, for the messaging application, is that we're adding support for MMS."

11:12
Landscape is the next feature. You can read a Web page, for instance, in landscape mode, rather than the iPhone's usual portrait mode. The landscape keyboard that could be used in Web pages can now be used in all applications, particularly mail.

11:10
SMS messages can also be copied, as well as text from third-party apps. Photos are also included, with the ability to select a certain photo, copy it, and paste into a mail message.

11:08
Copy and paste works across all applications, not just mail. The Notes application is also demonstrated, showing how you can "select-all" from a Notes application and paste into an e-mail. You can also copy Web content, such as text from a Web page. This looks sort of like the text selector used in a PDF document, with four buttons on the four sides of a text bubble that let you expand your text bubble by dragging the button. If you messed up, shake the phone to undo any of the actions: cut, copy, or paste.

11:04
Forstall retakes the stage, saying that Apple created the SDK to make developers successful. Now Forstall will talk about some of the new features in iPhone 3.0. d
yes: copy and paste is coming to the iPhone.

11:02
Smule is coming next. Ocarina is a very popular iPhone app that lets you use the iPhone as a musical instrument. Ge Wang is talking about their new app, called Leaf Trombone World Stage. it's a social gaming experience geared around music, Wang says. The app lets you create music by blowing into the microphone, like Ocarina, but you can have a backing track and you can synchronize with another player over Wi-Fi. Wang and another Smule developer demonstrate the app by playing Phantom of the Opera on Leaf Trombone, harmonizing more or less in time

10:55
Livefire a game where you have to buy weapons with real money.


10:48
Lifescan is taking the stage - they make Glucose monitoring software for diabetics...simplifying diabetes management on the iPhone.


10:46
ESPN iPhone 3.0 App for watching games.

10:44
JD Power ranked the iPhone the number 1 app for small business) smartphone users

10:40
Oracle has 5 apps available
Push can signal alarms like "low inventory" - Apple is going after inventory management systems.

10:37
Travis Boatman from Electronic Arts is on stage showing Sims 3

10:35
Seth Sternberg, CEO of Meebo: All IM clients supported

10:34
Meebo the everything IM client will have a native iPhone app. made it in 14 days

10:32
Also a new API for streaming video and audio plus in game voice communication

10:30
80% of battery usage on background applications (on AIM client) vs. 23% on Push notification

10:27
Push - "you know we are late on this one" - they had to redesign server structure - but they are good to go
80% of battery usage vs. 23% on Push notification

10:25
Google Maps inside the application is here now. API is open to 3rd parties B.Y.O.M - Bring your own Map.

10:23
Custom and standard (Dock, Bluetooth, Network) communication protocols

10:20
Allows you to find people over Bonjour, Bluetooth, etc. not just for gaming. Also for exchanging business cards Also for Medical devices.
10:18
Peer to peer connectivity for gaming (nice). Facebook connect

10:16
More uses for subscription based purchase:

10:14
New Business models for selling books ,magazines, etc. Also game levels
10:12
"1,000 new APIs for developers" App store enhancements as well

10:09
Trism builder Steve Demeter video. - made a career from iPhone development.

10:09
Gameloft sold 2 million copies of their products. Quite a new platform that is developing. Talking about how easy it is to develop for iPhone
The App Store has seen 800 million downloads to date

10: 05
Number of Touch devices: 30 Million is the number. 17 million iPhones and 13.7 Million touches. 80 Countries